In simple words, we can define marketing channels as the medium for businesses to reach potential customers and promote their business, products, or services. Though there are various free and paid marketing channels, the idea behind using these channels for promotion is to enhance the reach of your business and get maximum ROI on the time and money invested.
Since there are a number of marketing channels to promote your business, choosing the right one is the key. The right business marketing channels will help you boost sales while others can cost you a lot of money and time. In this article, we are going to discuss 5 marketing channels and the best practices to use for maximum ROI. Read on this post to learn about the most trending marketing channels of 2019 to effectively market your business to your target audience.
Word of Mouth
Despite being old-fashioned, word of mouth marketing has the potential to generate new leads for your business. According to a research, only 4% of people trust the integrity of an ad placement which makes it hard for the marketers to create marketing campaigns for the people who don’t trust them. This is you need to consider investing in your customer’s recommendation (word of mouth) for your business, products or services.
Here are 2 effective ways to make your customers recommend your business –
Referral Programs – This highly popular marketing method works for almost every business type. Give your customers a gift voucher or discount coupon for every successful hiring or purchase from the referral made by them.
Customer Review – It is a human tendency that people prefer reading customer reviews before making a purchase rather than marketing punch lines. Go and ask your customers for a review and publish them on your website to attract more customers.
Tip – To make word of mouth marketing work for you, you need to stay focused on the quality of your products/services and provide excellent after sale customer support.
Believe me or not, but there is no better place than your own website for your potential customers to know about your products or services. Keep in mind –
- Your website design must be clean and should make a good first impression on your visitors.
- Your website must load quickly on both mobile and desktop. 40% of people leave a website if it takes more than 3 seconds to load.
- Static content of every page of your website must be unique otherwise your website may get penalized by the search engines.
- Your website must have the target keywords inserted on the right places, i.e. meta titles & descriptions, heading tags, and body content.
- Your website must have high-authority backlinks to help your website win the top positions on the local search results.
You can also use website audit tools like SEMrush to optimize the performance of your website and get an edge over your competitors.
Tip – Your website must be mobile-friendly and user-friendly to attract visitors and convince them to make a purchase.
Listing your business online on free business directories like TripKen is a great way to give your online presence a boost. Usually, these business listing websites have a high amount of user traffic of people looking to hire professionals or buy products in and around their city. Creating local citations will help you reach new local customers who are already willing to make a purchase.
Make sure the business details you use while listing your business online is accurate, up to date, and consistent throughout the web. The format of your business name, address, and phone number must be the same on every citation. Search engines like Google use this information to measure the accuracy of your rank on the local search results.
Tip – Consider hiring the services of an SEO company to get your business listed on the top local business directories with accurate business details.
With approximate 3 billion users globally, social media is one of the most powerful marketing channels for every business type. Users like to follow and engage on posts from brands they like or are interested to make a purchase from.
Most of the famous social media platforms have heaps of content, photos, and videos from brands all over the world. But most of the content is useless. Millions of brands share a lot of content, but only a handful of them share useful content for their followers. The key strategy is to post engaging content that briefly describes your business or services and leads users to your own website for more insights and information.
Tip – While posting on various social media channels, make sure you create posts with a focus on user engagement, not sales.
The list of effective marketing channels is quite long, but not every marketing channel can produce the same benefits for two different businesses. Just like no same size that fits all, a marketing channel must be chosen carefully. Though a number of marketing channels are there that are not included in this list, it doesn’t mean they are not useful. This list comprises of some most commonly used marketing channels that fit the business promotion of almost every business type. Make sure you explore well and ask professionals for help before investing your time and money.
While the number of online business marketing platforms is increasing every day, you need to consider investing in the platforms that offer high user engagement for your business type.
TripKen is a trusted and growing business search platform that connects millions of monthly visitors with local product and service providers. You can list your business on TripKen for free and avail the opportunity to showcase your business to your target audience. We also offer several other lead programs and advertisements. You can contact our friendly support team to know about our business listing and promotion services.