Whether you just started your new lawn care business or want to grow your existing one, it’s always a good idea to grow your customers. There are several advertising methods to let people know about your landscaping business or if you want to beat your competitors. But it might take some more time and effort to build momentum when it comes to getting new lawn care customers fast.
Let’s discuss some of the most effective marketing strategies that will help landscapers to bring lawn care customers.
Make Your Landscaping Business Available Online
Set up a Website
Nowadays, the internet is everywhere, in everything. Therefore, building your business website is an important step towards attracting your potential customers. Thousands of people search for terms such as “Lawn Services in New York” Landscaping Services in New York” on Google every week.
Online websites allow customers to find you through the contact information (Email Address, Contact Number, and Office Address) that you keep in your website. Landscaping websites also include other useful information related to your business services, pricing, etc. This is how customers can reach you and request the required lawn care services.
Now, the question is how customers can found your website online? Here are some tips that can help you showcase your website to your customers.
Rank Top in Search Engine
When you set up a website, it’s time to outrank your landscaping competitors in the search engine, in order to bring more customers to your website. This means you need to rank your website in the top of Google, Bing, and Yahoo for landscaping business-related terms to let people come to know about your business. SEO is the best way to rank your website on the first page. Put great content with a bunch of beautiful images on your site and don’t forget to add a call to action buttons.
Use Social Media Channels to Bring New Customers
For maximum exposure to your landscaping business, use social media channels like Facebook, Instagram, Twitter, and Pinterest and create a lawn care business page on them to let people reach you through it.
Create Your Google Business Listing
Create a free landscaping business profile on Google My Business which can help you get in touch with local customers across Google Search and Maps. Your listing will appear on the first page of Google and makes your business easy to find.
Add Your Landscaping Business to Online Marketplaces
There are several online marketplaces like TripKen, where landscapers can update their business details, including hours, payment options and more free of cost, helping businesses to grow online. Get your free landscaping listing now! If you upgrade your free account, you can get several benefits of managing your activity including things like your revenue estimate, searches, customer leads, user testimonials, and other activities.
People who are looking for getting lawn care service from some professional landscaper can browse TripKen and find business listings or various landscaping companies. Compare their prices, offers, and choose the one that meets your requirements.
Try to Get Positive Online Reviews
Approximately, 75% percent of people buy products or hire services online after reading online reviews. So, it’s important to get positive reviews on your business pages to gain the trust of new customers on you. By providing your customers with quality services and meeting their needs, you can ask from your happy customers to review online.
You may also get negative reviews too sometimes. Deal with them in a professional way. Admit your mistake, apologize your customer and offer them with some free services. By doing so, there are chances to get that customer back.
Send Emails and Newsletters to Your Customers
Send emails to your potential customers who might need for your services. Consider email marketing or send personalized emails to let them know about your landscape business or products. Reach to your customers who have contacted you ever in the past but didn’t hire your services.
Get Customers through Paid Ads
Google AdWords and Facebook advertising are among the fastest way to get your customers fast. However, it may be expensive for new businesses, but you can try them once your business starts giving you enough profit. Target your audience related to lawn care and landscaping.
Focus on Your Customers’ Needs
The best way to let your customers get lawn care services from you is to differentiate your business from your competitors. Try offering new things that your customers expect to get out of your services than your competitors.
Give Offers to Your Existing Customers for Newly Started Services
Have you started offering any new service? If yes, let your existing customers know about it and get some discount on it. The best time is when you’re finished with their lawn care job and they are happy about it.
The lawn care businesses that provide quality services are likely to get a number of referrals from their happy customers. Consider offering some discounts or coupons to people who refer your business and are the first-timers. This will help you maintain a good relationship with your customers.
Embrace Printed Marketing Materials
Design your business cards and distribute them to your target area. This is an inexpensive and yet effective way of marketing which will directly bring customers to you. Carry your business cards with you always, whenever you meet someone having a lawn, give them your card.
Miscellaneous Ways to Get Lawn Care Customers
There are some other marketing ways to attract customers in your target area are:
1. Printing your business name and logo on your vehicles
2. Wear a uniform with the business name/logo on it.
3. Work on weekends
4. 24/7 customer support
5. Advertise in the local newspaper
6. Advertise with flyers and banners
Try implementing the above marketing strategies and grow your landscaping business.