There are thousands of professional services (small, medium or large sized) firms that think they haven’t achieved the potential customers they deserve. A professional services business needs managing as well as selling the products, but not immediately. Every professional service firm must realize steady growth.
In earlier days, people used to search for a business with manual ways. At that time, business marketing methods were also offline (traditional) such as newspapers, pamphlets, TV, radio, tradeshows, in-person speaking engagements, and more. As the internet has become so vast today, everyone used to find everything on the internet, whether a business, service or product. Now people have unlimited options when it comes to finding a professional services firm online, that’s why it becomes more challenging for professional firms to improve their brand in the market.
A marketing technique is anything that a business needs to increase it’s firm’s visibility. So, let’s discuss some tried and true marketing strategies from which all professional services firms can get benefits as it’s a great time to sell your professional services.
An Interactive Website
Never forget to create a website for your professional firm. Today, most of the buyers seek a firm, having a website as they used to find a business on the internet. If you have a website that is outdated and doesn’t have sufficient information that a buyer needs in order to choose your firm, you are digging a hole for yourself by own. Because an unprofessional or outdated website always lessens the chances of your website found by visitors as well as selling the products or services. Always focus on a website with a clean modern design, conversion-centered design, lead-generation facility, and an easy navigation facility. A lead-generating website is sometimes called as the “Queen of Marketing Materials”, thus it is essential to turn out the visitors into customers. In blogs, you can add content of various types including your firm’s personal experience or story, having frequently asked questions covering your customers’ doubt, a case study of any project or more.
Post Your Business Listing Free of Cost
In order to rise out among various competitors, posting your professional service business in an online marketplace is also a good idea. Online presence nowadays is important to let your business bring in front of millions of visitors, because most of the people used to find the professional services of their wish online, whether its accounting, bookkeepers, graphic designing, indoor landscaping, legal services, web designing, matchmaking, security services, software development or any other. You can opt for listing your business website on some top-most platforms like Yelp, Manta, Google Maps, Facebook, as well as online marketplaces such as TripKen.
By claiming your business on TripKen, you will be facilitated to add or update your business anytime at zero cost in a few simple steps. Before posting, you have to ensure that your business has all the details, consisting of business name, business description, category, location, business hours, website, contact email, and phone number. After listing your business on TripKen, you can ask for potential buyers to post reviews & give a rating about their experience with you, which will further help new customers to choose you as their service provider. A large percentage of customers used to choose a business on the basis of online reviews, thus it plays a vital role in boosting your business on the internet.
With TripKen, you can post your professional service business of various types, such as:
- Boat Repair
- Billing Services
- Career Counseling
- Duplication Services
- Editorial Services
- Internet Service Providers
- Life Coach
- Graphic Design
- Music Production Services
- Patent Law
- Personal Assistants
- Shredding Services
- Talent Agencies
- Video/Film Production
- Tenant and Eviction Law
- Translation Services
Content marketing is one of the top marketing options for professional service firms. Research has proved that 64% of the seller’s content has a major impact on buyers when choosing a local professional firm. Content marketing always gives buyers a free sample of their offerings. It consists of blogging and articles. One more recent research has shown that more than 50% of buyers read articles to learn more about their professional topic. As content is always called king because search engines like fresh content every time, thus articles & blogs with brand new content are considered as an excellent way to increase the drawing power of a website.
Do Focus on Social Media
As most of us remain online most of the time on various social media platforms, whether its Twitter, Pinterest, Instagram, Facebook, YouTube, LinkedIn, or any other platforms, so social media has also become an interesting source to market your professional services business online. It’s very simple to advertise your business on social media. You just have to create an account on every platform with your real business name, and each & every detail of your company. Now, after creating an account, don’t forget to do one posting every day on each platform. Make sure your post relates to your services, products, your staff, or quotes related to your services. Try today & notice the business growth.
50% of the leads are qualified, but not ready to become a buyer. Email marketing helps keep those 50% leads in mind until they become ready-to-buy customers. You should have to focus on targeted, relevant emails to look after the leads until they are ready to buy. Always keep a thing in mind that only send marketing emails to opt-ins or people you know, because people often gets annoyed with the emails about which they are not asked for in their crowded inbox. Do segmentation of your list to send highly targeted emails that are relevant to your audience.
Market a professional service firm requires a lot of tricks in order to reach the right audience in this crowded world. Whether it’s selling products or services, the above-mentioned strategies will definitely work with an ease to get 2x or 3x more customers on your professional services firm.