The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
It’s a manifesto for anyone who wants to help create products and services that are worth